How to Attract Marketing Researchers Who Have Passion and Purpose
A competitive salary and employee benefits are not the only requirements when recruiting new candidates to join your organisation. A new direction that companies need to take is the move towards a career that is driven by purpose. Industry leaders see that this is more than just a trend solely for millennials, or an idea exclusive for socially conscious organisations.
Market researchers are keen observers and have good attention to detail, making them a valuable asset to any organisation, especially those that take their position in their chosen industry seriously. How do you attract the brightest people to take on the role?
Boost positive employee experience.
As reported by the Laws of Attraction Malaysia 2020 data, although proper financial compensation is still part of the top considerations for candidates in the Marketing Research industry, candidates also look at the added benefits that companies can provide. Since their tasks might require them to step out of the office, candidates also look at the fixed allowances for work-related matters.
There has also been an upswing in candidates searching for perks that will help them take care of their well-being. One of the ways to satisfy this is by providing fair insurance benefits that cover income, health, and life-related concerns.
Another attractive feature, especially for younger candidates, is offering gym memberships, staff discounts, or complimentary meals. While these features are more attractive to candidates of a younger age bracket, other employees and candidates who of all ages will appreciate such benefits.
Actively promote a healthy work-life balance.
Marketing is a taxing and gruelling industry, with the possibility of work going over office hours. To keep your employees passionate and driven to give their best, provide work hours that show respect for the healthy work-life balance candidates want. Sticking to a five day work week and observing a no-work rule during weekends and holidays is a good start. However, more than half of the candidates are willing and open to working on the off-days, for as long as they are fairly compensated for their overtime work and would prefer having flexible working hours.
Provide opportunities to advance their career and development.
Career advancement and development is a factor for job seekers across Generations X, Y and Z when looking for employment, showing that it is a priority to all employees, whatever position they may be applying for in the organisation.
Going up the ranks usually means a pay raise, but that is not all there is to it for employees. The opportunity to grow within an organisation, which includes a clear career path, opportunities for mentorship programs and professional training, shows how they care about the professional betterment of their employees. It shows that you do not see your employees as mere cogs in a machine; but rather as people you value, appreciate, and want to keep for the long haul.
Market researchers, in particular, would benefit from training programs and courses that tackle the latest advancements in their field, such as consumer insights or how to create and interpret analytics from the data they gather in their research.
Show how your organisation makes a difference in the community.
Corporate Social Responsibility initiatives are not the main driver for candidates when looking at different companies, but half of the participants mentioned that they would be delighted to work for companies whose values positively impact the community.
When the CSR initiatives of a company align with that of the candidate’s advocacy, it helps the candidate relate to the company in a different, more meaningful way. It shows that the company cares about more than just making a profit.
And as they say, it’s better to give than to receive. There’s that feeling of contentment and happiness that you can only feel when you have made a positive impact on the lives of others.
If your organisation is yet to choose a charity, look for one that is in line with your company’s line of work, or one that most of your employees will find relatable. Feeding programs, building homes for the less fortunate, or education for all can be some CSR initiatives that employees would want to help out in and address the necessities of others.
Crafting the best job advertisement
Finding candidates to fill the Market Researcher role begins with a clear, concise and informative job ad. Highlight other benefits that they can gain through joining your organisation. Aside from listing the position’s financial compensation, give the candidates a glimpse into your company values, mission and vision, and what they can expect if they join the team.
Curate your company’s high points and the ways it gives back to its present employees and the community. Showcase that the position is more than just work, but it’s also a community of like-minded, purpose-driven, passionate people.
Finding talented candidates is now more efficient with JobStreet’s Talent Search, which makes it easier for employers like you to find the perfect candidates for the #JobsThatMatter. For more expert insights into your industry and to know more about what candidates want nowadays, visit the Jobs and Resources Hub.
At JobStreet, we believe in bringing you #JobsThatMatter. As a Career Partner, we are committed to helping all job seekers find passion and purpose in every career choice. And as the number 1 Talent Partner in Asia, we connect employers with the right candidates who truly make a positive and lasting impact on the organisation.
