Marketing Strategies Every Broke Student Should Know
Here are some tips that you can use to achieve your business goals this year – without burning a hole in your wallet:
Perfect Your Marketing Pitch
The attention span of the audience is getting narrower as years pass by. These days, you would be lucky if you can get your customer to see your ad or for even five seconds before scrolling on.
As such, it is more important than ever to create a pitch that will effectively convey your message in the shortest time possible.
In other words, you need to perfect your “elevator pitch.” You must present your business services in a manner that shows expertise as well as confidence.
Here is how you can perfect your pitch:
- Know what motivates the audience;
- Offer evidence;
- Include success stories that demonstrate your expertise;
- Have answers ready for the most anticipated questions.
Ask for Referrals
The best kind of advertising is word of mouth. For instance, say you are looking for essay help.
The first thing you are likely to do is to check NoCramming for reviews of the best essay writing services online.
It will help you get a clear idea of the quality of the products and the user experience.
And there are no additional expenses in promoting. All you have to do is to provide top-notch service to all your clients. In return, you could politely ask them to leave a review or a testimonial of their experience.
For instance, on the website of his writing school, Dan Chaon features his student’s feedback and how his courses helped them achieve their goals. This instantly works as a positive reinforcement for your business.
To help gain more reviews, you can also provide incentives to those who offer referrals.
Stay Active on Social Media
Social media plays a significant role in today’s marketing strategies as 54% of social browsers use social networks to research and find products.
Therefore, it is imperative that you engage with your audience positively on these platforms.
Social media allows you to get creative in marketing without investing large capital on it. For instance, you could talk about your business journey with a behind-the-scenes video.
Or curate user-generated content from happy customers.
Moreover, you can collaborate with other brands and influencers to help spread your brand voice and image to a broader spectrum of audiences.
Take Advantage of Email Marketing
Email marketing continues to be one of the most cost-effective strategies in digital marketing with the highest ROI.
You can use them to pass on newsletters, send out promotional emails, and engage with customers.
Email marketing tools are surprisingly affordable, and you can even find free plans to get you started.
Encourage your customers to sign up for your email list. You can entice them with a discount or promotional code to do so.
You can then use your emails to build customer relationships by providing them with exclusive content, offers, and services.
What to Avoid
Here are some mistakes that you can learn to avoid in your marketing strategies:
Making Assumptions About Your Customers
No matter how well you think you know your customers, there is a need for solid research to collect data about their [references and interests.
There are dozens of free study and analytical tools available that can help you track the voice of your customers.
It will help you identify trends and understand how you can improve your marketing strategies to reach your target customers.
Not Focusing on Customer Retention
For the success of your business, you should not only attract new customers, but you should also focus on retaining the existing customers.
On average, marketing to a new customer is five times costlier than selling to your existing customers. You have fewer barriers to overcome because they have already tried and tested your service.
If you are on a budget, make sure that you devote as many resources to capture repeat customers as you do with acquiring new ones.
Lack of Personalization
Every customer wants personal attention, regardless of the size of the business.
Little differences such as addressing a client by one’s name, thanking them for the business, and seeking their feedback on the shopping experience could make a difference.
These will show your buyers that you value their input.
With a subscription program on your site, you can easily collect basic information from customers. With their compliance, you can use it to build a positive client relationship.
Marketing on a student budget does not mean you have to skimp on the most lucrative strategies.
You just need to have a targeted approach that delivers results.
All the points on this list are applicable and scalable to all businesses.